Jacob Lloyd from Animal Welfare Investigations Project will talk about tackling the illegal puppy trade. For over 10 years, Jacob has led complex investigations into organised animal cruelty – from dismantling international dogfighting rings to exposing the live trade in wildlife. His work bridges field operations, intelligence gathering, and strategic partnerships with law enforcement across the UK, US, and Asia.
As trusted custodians of animal identification data, microchip database operators are uniquely placed to support efforts to reduce illegal puppy trading. This presentation discusses how voluntary, well-governed data sharing can strengthen welfare outcomes, protect the integrity of the microchipping system, and reinforce public trust in the sector.
